After decades of success in traditional mattresses, Serta expanded its business into the specialty bedding space. The iComfort Sleep System by Serta is an innovative breakthrough in sleep technology.
The Brand
Beyond simply introducing a product, a new stand-alone brand was created – one that eventually would become synonymous with technologically advanced sleep quality and comfort.
In-Store Displays
Inviting bed displays helped gain floor space with dealers and sales with shoppers. Beside the stunning innovative lighting, floor displays included interactive touch-screen selection guides.
Brochures & Packaging
Branded pillows, accessories and printed collateral enhanced in-store awareness. Equity levels matched competitive brands in just two years.
Store Design
The incredible success of the brand has led to the launch of iComfort specific retail stores. Sales have exceeded goals by over 400% and consumers now routinely shop for iComfort by name.
